5 Reasons to use Google Analytics
Google Analytics should be used for businesses of all sizes as it lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Despite paid analytical tools being out there, Google Analytics is completely free of charge and offers the same number of tools and functionality as all the others.
Google Analytics enables you to have a clear view of your website visitors. Visitors will come from a wide range of channels such as search engines, adverts, email links and social media platforms. With this knowledge, you will be able to assess the strength of your campaigns on each individual platform and see which are performing well. This gives you the opportunity to see which forms of advertising work for your website and which you need to review. Having this information always SEO to be tailored towards your best-performing channels.
Gaining a better understanding of your visitors can be highly beneficial in terms of how you may need to adapt your website and shape your marketing strategy to meet their needs. Google Analytics can allow you to see where in the world each visitor is from, their age, gender, and more. Viewing which device (PC, mobile, tablet) your visitors arrive from may show that there may be a need to optimise the tablet or mobile version of your website to suit the demand.
With analytics, you will have the capacity to see which of your pages are performing the best. This is particularly useful when you have a campaign set up towards a page, and that page is performing well. If the traffic is coming from a Facebook Ad then the opportunity is there to promote the Ad and drive even more traffic towards that page, leading to more conversions.
Bounce rate is classed as the percentage of visitors to your website who navigate away from the site after viewing only one page. To keep the bounce rate down an attractive homepage is imperative. A homepage is the cornerstone of any website and needs to be interesting to encourage visitors to click on other pages. The bounce rate will vary depending on the quality of your websites design and the content within. We can understand which landing pages keep users interested and visiting more pages.
At Honeyburst Marketing, we have a wide skillset, covering multiple categories of marketing and business development. We offer services for one-off projects, as well as longer retainer agreements, moulded to fit your needs. Depending on the work, we can offer regular in-office attendance in order to build a rapport with your staff, and ensure that the project moves forward quickly and efficiently.
Our business is built upon a strong reputation, therefore our ultimate aim is to help you reach your business goals as quickly and efficiently as possible, and save you money at every possible opportunity.
For a free consultation (and a free coffee) call us on 0161 652 7936, or email our enquiries team at [email protected].
Get in touch