4 Reasons why Social Media is a must

A crucial tool for your business

4 Reasons why Social Media is a must

Any online marketing strategy is not complete without the utilisation of social media platforms. Social media can be used to reach out to millions of users on a global scale. Without the use of social media, you are missing out on a great opportunity to push your business on, as news spreads quickly across these platforms.

Brand Awareness

Any start-up should create social media pages on platforms such as Facebook, Twitter, and LinkedIn and begin networking with other businesses and consumers in the field. By simply updating your social media accounts daily you will see a great upturn in brand awareness and page views.


If you are looking to stretch your marketing budget as far as possible, then social media is a must. It costs nothing to set up an account on most mainstream channels. It also offers you the opportunity to promote your page. You have to ability to put a small amount into the promotion and see how it performs, before deciding whether to run a full campaign. Keeping your costs low is vital to maximising your ROI.

Customer Engagement

Social Media platforms, especially Facebook and Twitter offer the opportunity for customer engagement. You can respond to any queries in an instant that others are able to see, clearing up and issues for your social media audience. A two-way conversation with your customers promotes approachability, customer loyalty, and allows you to tailor your business to meet consumer demand.


It is important to remember that every post you have active on social media is another opportunity for a conversion. Once you have a relatively large following you will have access to both loyal customers and new customers on a regular basis. Not every post will end in a conversion, of course, but it is important to keep track of your most popular posts through an online analytical system, such as Google Analytics. Analysing the performance of your posts will allow you to promote the high achievers and/or recycle them in the future depending on relevance.

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